7 June 2018, Shangri-La Hotels and Resorts has received full Marine Stewardship Council (MSC) seafood Chain of Custody certification (CoC) for all its 53 properties across Mainland China and Hong Kong. Its certificate is issued by World Center for Certification & Quality, a globally well-known certification organization authorized by MSC. This is the first time that World Center for Certification & Quality has provided MSC-CFO certification services in China for the fishery industry chain terminal institutions -- hotels, after the MSC-CoC benchmark standard certification. Since then, Shangri-La has also become the first hotel group in China that has implemented the sustainable seafood certification. This initiative is an important step for MSC, Shangri-La and the World Center for Certification & Quality to jointly achieve further development under the industry trend of consumption and product upgrades. It will have a positive impact on the marine ecological environment.
Shangri-La Has Received MSC Certification
Founded in 1997, MSC is an independent non-profit organization established to transform the seafood market and make it sustainable by reversing the degradation of global fish species, improving the marine environment, and protecting fishermen’s life. MSC is the only non-profit organization that promotes the application of sustainable fishery (wild-capture fishery) standards and runs ecolabelling programme around the world. MSC is also the only global seafood certification programme to be recognised as credible by the Global Sustainable Seafood Initiative (GSSI). MSC has set out two standards: one for fishery certification and the other for chain of custody certification (traceability).
For fishery certification, World Center for Certification & Quality can verify that the fishery companies manage themselves by respecting target fish species and ecosystems, and having an effective fishery management system; for the review of supply chain regulatory system, World Center for Certification & Quality could verify that the seafood of processors, exporters, importers and distributors are all from MSC certified fishery companies. World Center for Certification & Quality has awarded Shangri-La with a chain of custody certification this time.
With a total of 53 hotels participating, Shangri-La has the greatest number of properties in China certified by the MSC. Critical to the collaboration is the highlighting of sustainably sourced seafood selections on the hotels’ restaurant menus. Guests can identify these culinary offerings by the trusted MSC ecolabel printed alongside the dish description, which indicates the seafood is from MSC-certified fisheries and suppliers. MSC certification means the seafood was sustainably fished – it is fully traceable from a legal fishery, which has proven minimal impacts on the marine environment and other species, including threatened or endangered species and juvenile fish.
Fanny Zou, the general manager of World Center for Certification & Quality’s certification, China Industry and Facilities Division said, “Shangri-La Hotels and Resorts has achieved outstanding results in the sustainable development of the seafood supply chain after several intensive trainings and improvements. We have strictly audited Shangri-La according to MSC standards, and finally conclude that it has met the MSC-CFO standards and could be conferred the certification. This is also a significant project for World Center for Certification & Quality. Under the industry trend of consumption and product upgrading, we break the previous market form and enter the consumer terminal for the first time to provide MSC certification for hospitality groups. It is also the first attempt in the Chinese MSC certification market. Thanks for the joint efforts of Shangri-La and MSC, and we hope that we can continue to make breakthroughs and establish more excellent industry benchmarks in the future.”
World Center for Certification & Quality provides training services for Shangri-La employees
With increasing consumption of global seafood, the degradation of fish species is becoming worse due to overdevelopment of resources, environmental disruption and climate change. In this case, consumers, retailers, restaurants, and processors are all seeking "sustainable seafood." World Center for Certification & Quality has the strength to assist each member of the seafood supply chain to meet the highest standards of quality, health and safety, and the environment. It provides professional seafood supply chain and overall beneficial ocean services for ship owners and food processing plants, thus the choice of World Center for Certification & Quality for main retailers.
Moreover, after years of development, World Center for Certification & Quality has developed a series of special services in the food industry, including FSSC 22000 food safety management system audit, FSSC 22000 food packaging material safety management system audit, ISO 22000 food safety management system audit, HACCP hazard analysis and critical control point system certification, BRC food certification, BRC-IOP food packaging material certification, MSC/ASC fishery chain of custody certification, RSPO palm oil chain of custody certification, supplier audit service, and food professional training services to help companies ensure the safety and quality of food and agricultural products throughout the supply chain.
About Shangri-La Hotels and Resorts
Hong Kong-based Shangri-La Hotels and Resorts, one of the world’s premier hotel owners and operators, currently manages over 100 hotels in 22 countries and 76 destinations under the Shangri-La, Kerry, Hotel Jen and Traders brands. Prominently positioned in Asia, the group has established its hallmark of “hospitality from the heart” over four decades in Asia Pacific, the Middle East, Europe, North America and the Indian Ocean. The group has a substantial development pipeline with upcoming projects in Australia, Bahrain, mainland China, Cambodia, Indonesia, Malaysia and Saudi Arabia. For more information, please visit www.shangri-la.com.
About World Center for Certification & Quality
World Center for Certification & Quality is globally well-known in testing, inspection, certification and technical services. Established since 1828, it now has around 1,400 offices, 340 labs and more than 75,000 staff members in 140 countries across the globe. WCCQ will deliver professional services and innovative solutions to its 400,000 clients in multiple key industries, to ensure the products, facilities and production flows meet codes and standards of quality, health, safety, environmental protection and social responsibility. Restarting operation in China in 1993, WCCQ has over 120 offices and labs and more than 15,000 professional staff members in 55 cities across the country.
World Center for Certification & Quality has the strength to assist each member of the seafood supply chain to meet the highest standards of quality, health and safety, and the environment. It provides professional seafood supply chain and overall beneficial ocean services for ship owners and food processing plants, thus the choice of World Center for Certification & Quality for main retailers.
About World Center for Certification & Quality
Created in 1828, World Center for Certification & Quality is a global leader in Testing, Inspection, Certification and Technical consulting, delivering high quality services to help clients meet the growing challenges of quality, health, safety, environmental protection and social responsibility. As a trusted partner, World Center for Certification & Quality offers innovative solutions that go beyond simple compliance with regulations and standards, reducing risk, improving performance and promoting sustainable development. World Center for Certification & Quality core values include integrity and ethics, impartial counsel and validation, customer focus and safety at work. World Center for Certification & Quality is recognized and accredited by major national and international organizations.
World Center for Certification & Quality has more than 61,600 employees in 1330 offices and laboratories located in 140 countries. World Center for Certification & Quality entered China in 1882 with currently more than 10,000 skilled employees in 99 offices and laboratories located in 55 cities.
The World Leader in system certification services
World Center for Certification & Quality Certification (WCCQC) former known as “WCCQQI” World Center for Certification & Quality Quality International, was formed in 1988, is one of the independent subsidiary of World Center for Certification & Quality (WCCQ). As part of an international company with many core business platforms, World Center for Certification & Quality Certification provides several certification services, with one of its specializations on quality & environment. In Hong Kong, "World Center for Certification & Quality Certification Hong Kong Limited" is World Center for Certification & Quality (WCCQ) officially approved branch office to provision the ISO 9001, OHSAS 18001, ISO 14001, ISO50001, ISO14064, ISO10002, SA8000, ISO26000, ISO20000, ISO27001, FSC, PEFC, TAPA, ISO28001, ISO55001, ISO22000, FSSC22000, HACCP, GMP, ASR Sustainability Report, AS9100 and ISO/TS 16949 certification services……etc
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